My favorite company I don't much care for

I've written about them before and it is my example of what should be on the news right beside the economic down turn.

It is a local family bakery that has been open only a couple of years.  While everyone else has been sitting around bemoaning their lack of work, their lack of life, the dismal present, this family had been working their butts off building up a business.  In the past six months they've hired half a dozen new people and expanded their reach and their repertoire through outside Farmer's markets and word of mouth.

I somehow became aware of them last spring and have been watching, have spread their name around, and have exchanged some emails with them.  You CAN NOT write a review without getting a nearly immediate reply of thanks.  They do not miss a single opportunity.

One day they had their truck loaded up ready for a huge Austin farmer's market when it was cancelled.  They used their email list and sent out a plea for anyone needing bread to come get it and help them out.  They sold out in hours.  That is their clientele.

So, now the second half of the title.  A little sourdough bread goes a long way with me and really I like to make it from scratch over the course of a couple of weeks (and did so long before the pandemic made it cool).  I like a lot of bread, different kinds, and I do like sourdough but can have it once a year.

But on that Saturday they sold out I was one of the ones who bought several loaves.  I put them in the freezer and ate them over time (actually made pretty good french toast).  And today I bought a couple of cinnamon rolls there in my search for my perfect cinnamon roll.  That one isn't it.

It is not so much the bread and I don't know the people (they look a little clean cut and religious for me) but I know the business.  And this is the engine that will spin up the flywheel I believe is going to make the next four years like the roaring 20's.  I've got a soft spot for micro businesses like this.  These people are going to open a bunch of stores and create a local empire.  And the base of their growth will be grounded in a pandemic.  Every time I hear how little work there is, how the pandemic has taken away opportunities, how there is little hope, I think of this bakery.  It is hard not to.  I've got sympathy for those in the food line and help when I can but it is so nice to celebrate the success of the bakery I don't much like.


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